Slingshot is a new certified women-owned Advanced Manufacturing Representative and Contract Manager.
Our customers are Aerospace, Transportation, Space & Security, and Defense Contractors.
We’re in an industry that is lacking in both design and brand experience- we’re looking to distinguish our brand by having a striking visual identity that reflects our strategic brand-savvy approach, unique competencies, and differentiators.
Being woman-owned is a competitive advantage in our field. The Slingshot brand will have the attitude of a woman in the military- feminine but strong, sharp, reliable, disciplined, and in-control. We’re using a vibrant lime green color to visually represent this distinction.
We’re looking for a logo that is vibrant and utilizes bold color but that is also clean, disciplined, simple, streamlined, and professional. We’re also looking for a combination of sharp lines as well as curves.
We’d like to see this brand’s WordMark/Logo “influenced” in some way by the shape, contour, and feel of a Leatherman Skeletool. A photo of the Skeletool is included below.
The colors for this brand are High gloss white, Blue, Green, and High Gloss stainless steel metallic.
What we don’t want to see:
-We don’t want to see anything overtly feminine or “girlie”- this is a serious professional brand, and the vibrant lime green color we’ve chosen is how we’d like to see our woman-owned differentiator conveyed. This brand must convey our experience and professionalism first and foremost.
-We don’t want to see anything overtly military in nature- no targets, no scopes, no camouflage, no weapons, no rockets, no support ribbons, no dog tags.
We don’t want to see anything resembling military seals, crests, or military division logos.
-No cartoons or caricatures- this brand is edgy, but clean, sophisticated, and professional.
-The Leathermen Skeletool should “influence” NOT dominate the design look of feel.
Deliverables we'll require at the end of this project:
-any and all adobe design files for the logo
-name and link to the font(s) used in the logo
-exact CMYK colors for each color used in the logo
-jpeg of the logo