Intermountain Substance Abuse, also known as ISA, was founded in 1994 and has been under current management/ownership since March, 2010. The Company provides substance abuse education, probation services, outpatient treatment groups, home confinement service, and other court order services.
ISA receives a steady flow of referrals from local courts, defense attorneys and probation officers. We have no website, informational brochures, or even a website! The logo we seek is intended to provide the foundation upon which these things will be built.
Cuéntanos a qué tipo de público quieres llegar
Our target audience falls into two main categories:
1. Referral sources (judges and defense attorneys). Say an individual gets a DUI; they frequently seek legal counsel from defense attorneys. These attorneys sometimes refer their clients to complete certain classes/programs offered by ISA in order to demonstrate to their Judge that they are being responsible and want to make better choices. About 85% of our business comes when Judges refer people to complete classes or treatment. We want to market to more judges and attorneys.
2. The paying client. Sometimes an individual gets ordered by a judge to complete a particular class/program but they don’t order them to go directly to ISA. We want these people to find us online and come to us. There is no shortage of people who need help with substance abuse issues that have not been ordered by a judge. We want these clients to be welcomed by a friendly logo that makes them feel like they can overcome their addictions.
We want you to have full artistic freedom. Some designers may want to incorporate mountains into the logo; we’ll consider this, but would likely prefer not to have mountains. We like bright, vibrant colors, but will need a black and white version for certain materials. We are known both as “Intermountain Substance Abuse” and “ISA” and desire the following:
1. A design with the entire name “Intermountain Substance Abuse” (possibly incorporating “ISA”)
2. A smaller design with just “ISA”
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