Logo for Swim Learning Facility

We required a cleanly designed logo for company that has a culture of developing great swimmers to achieve personal excellence. We offer swim learning and training across all levels of swimming. We tend to develop youngsters into performance swimmers, and we want to convey excellence and prestige, and at the same time we need a brand that is elite and has some strength and toughness.

The Swim Faculty

The Swim Faculty is a company that provides swim learning for all levels of swimmers. We teach everyone from babies and toddlers right through to performance state and national swimmers, and sometimes Paralympic/Olympic swimmers.

Our offering can be summarised as follows
• Learn to Swim – Babies, Toddlers, Pre-school, Adults
• Squad training – Juniors, Seniors, Adults, Triathlon
• Open water swimming
• Handicapped Swimmers
• Performance training techniques – video analysis, dry land training etc.
• Cross training
• Sports Psychology
• Human Movement Measurement and Instrumentation

We have used the term ‘faculty’ to imply that it’s place of quality and progressive learning that builds every day people into either strong swimmers, or performance swimmers that compete in events. We want to help the kids of today become stars of tomorrow.

Our main goal is to create great swimmers.
Although we offer learn to swim, this is only a part of offering, hence our brand should capture mums and dads with learn to swim requirements, but should also have some prestige attached.

We do not offer any ‘free-swim’ or ‘public swimming’ at our pool, only swim learning and training.

The word ‘The’ in ‘The Swim faulty’ should be kept small in comparison the other two words

We want a symbol as a part of the logo

We are considering a catch phrase, although this is not compulsory. If you have good catch phrase then this will be advantageous.

We are considering the use colours like dark blues and oranges, however this is not compulsory. We’d like you to surprise us here as we are open to ideas.

Please provide artwork in vector format at end of competition.

We don’t want an outline/shape of a swimmer with arms moving through the air.

We don’t want any animals depicted i.e Sharks, dolphins, fish etc

We don’t want anything cheesy and childish.

Logo must not be too complex