Benny.J tuvo su nuevo logotipos a través de un concurso de diseño:
Logo for a Takeout & Delivery Restaurant of Gourmet food & Natural Juices
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On the bottom to say in small letters TakeOut | Delivery
Food & Drink
A Restaurant chain that does takeout and delivery of Gourmet Mediterranean food & Natural Juices locally around your neighborhood. Think of it like a small sushi restaurant with the chef cooking right there but just for Takeout or Delivery. The audience its everyone from food geeks to a family of all ages. It should be like a place to visit every day or once in a while since the food changes daily according to season.
Logo types to explore
Estilo de diseño
Since there will be multiple spots (for now 3), the name that we like to market and to be known its "La Tia" so this should be in bold white and noticeable boarder in black. Like the Skype logo and similar to Doritos and Oreos but a clean design like the Google logo (maybe not as skinny). Each spot has there own name one its called Olivia, the other one Rosa and the final one Isabel. This should be noticeable but not at the expense of "La Tia", it should be there as a compliment and the design doesn't have boarders if it was printed in paper it should look like it was made inside the paper instead of drawn on top. Like the Google IO logo attached and the "7" on the iOS 7 logo attached it feels like it was made of that the Google logo mostly. **The font for all names should be the same. It can be different from the font of "La Tia"** Then comes the Character which is a very important part of the logo. Each spot has a female name and they are sisters a big family of sister 100+. For now 3 there are very similar in shape but have little difference here and there, some wear glasses others wear there hair up use a different chef clothes etc. Limitless difference. What distinguishes them the most its that each one like their own color and none like the same color. See attached logos as sample. I created 2 of those to give an idea in Photoshop but I'm not very good :). The logo should be drawn as a shadow but with layers like those 3D characters or those paper characters they are 2D but because of the layers feel 3D either one will work the character need to feel alive and like the have character pardon the pun. Eventually the should be easy to convert into a small clip of them moving in YouTube etc. And again attach a small color to them they live in a black a white world except for their favorite color and the color of the food. If you have any questions or need a better clarification in something let me know. Thank You! Benny ------------------------------------------------------------------ Update A: The logo should be as follow "La Tia" + "Name" + "Character" The Font for "La Tia" should be like the Font and logo for Skype (its attached to the brief) white and the boarders black (but the boarders should be to big). Each letter should be space out from each other and not be confusing to read, like Google Logo Skype Logo etc. The Font for the "Name" should not be in cursive or be hard to read. In fact it should feel like it belongs there. It should feel like the Google IO logo attached to the brief, if feels like is not even in the paper it feels like its the paper. It should not have a boarded outline of the same of different color and it should not be thing (by that I mean it should feel like you can color in it like it has space) Again it shouldnt take away from La Tia, it cant be the main focus it should be the name of the Character and you in a way should look at it after looking at La Tia and the Character in the logo desing. The Character can't have a drawn face it should be abstract. It needs to be black, white & grey any of those colors. Their word is black and white an all in between. EXCEPT for the accesories those have only 1 color and its never the same for each Character. If one of the likes Green that her color for everything so she would have green glasses or a green knife or a green scarf or a green earing etc. I posted some images with the name updateA_#.png of some examples in a way. It should be that later you can bring them back to life in an animation. ** Here its a video of an example, if you can see from minute 1:09 to 1:14. Just by putting the hair up of the caracther it feels like a different person. It should be the same for this design. Hair up, different chef uniform different earing etc makes it a different character but since they are familiy they are kinda of the same. Maybe one its shorter, skinnier etc. One of the pictures shows something like that in that particular drawing style. http://vimeo.com/35497696#t=69s ----- See picture "Logo_outside.png" the logo will be made into a front just like that one of Starburcks Cofee so thats the idea for the entire logo so when you see it "La Tia" catches your eyes then the "Character" then the "Name" Let me know if you have any questions. Thanks!
Todo comenzó con un brief de diseño.
Diseñadores de todo el mundo presentaron su magia del diseño.
entradas de diseño
Benny.J colaboró con diseñadores para refinar sus ideas
Califica los diseños
Y luego ... ¡seleccionaron un ganador!
Evaluaciones del cliente
During the design contest, jagokandank worked with us on all of the changes we wanted to make, and was quick to respond to messages. We are quite satisfied with the logo and its variations that jagokandank created.
En el camino, se encontraron con muchos diseñadores talentosos ...
Creemos que los concursos son una forma súper divertida de obtener diseño.
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