My name is David. I am an entrepreneur that has been in retail fashion for over 20 years. I am about to launch a women's fashion store which will sell shoes, clothing and accessories (handbags, belts, earrings, necklaces, etc.). The culture of my company is work hard but enjoy what you do. My store will have customer service beyond what is typically offered. I would like for my customers to enjoy coming into my store, to have fun seeing what's new and selecting what they like. I would like for customers to spend time in my store therefore I am providing a sitting area, roomy dressing rooms and knowledgeable sales associates.
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My target audience is women 18 and up who enjoy dressing in fashion. Through a unique blend of fun, style, color and affordability, Irresistible Collection offers trend setting fashions and finishing touches – shoes, earrings, necklaces, bracelets, handbags, scarves, belts ... in a fun, boutique environment. Price points in my store are from $10 to $60.
The requirements of my logo are that it let's people know we're a fun and fashionable store for women but not expensive. I would also want customers to feel special and that my store has items that I carefully selected just for them. The accessories I will carry in my store are very similar to what you will find in CharmingCharlie.com, the clothing and shoe fashions are similar to what you will find in ModCloth.com, Forever21.com
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