The logo should be professional and distinctive, helping to establish TripLark as a legitimate and trustworthy source of travel knowledge. This will ultimately be on a site featuring gorgeous and unique travel photos so the logo should hold its own to pair well with a strong, visual site layout.
Target Audience: Internet savvy men and women aged 30-49 with a high education level and an average income of over $50K per year. This audience regularly uses sites like TripAdvisor, Travelocity and Lonely Planet to plan travel.
- Simple and uncluttered
- Fun, whimsical, clever
- Can incorporate nature imagery to convey a sense of travel and outdoors (but not required)
- Color preferences: blue, purple, green
- To be used in print, online, merchandise, emails, signage
- Global appeal