We sell wines from the country of Georgia, NOT the state, that will be our audiences first experience of a new category of wine called amber wine (also called Orange wine but we are rebranding) We have two wines and both our wines are made in the 8,000 year old tradition where the wine is made in large clay jars called qvevri buried undertake ground. Wine 1) is an amber wine which is a light amber color that is a white wine aged on the skins for 1 month from unique grape varieties 2) a red more approachable but made with a unique variety Saperavi.
The audience is 21-45 males and females, who like wine or are just getting interested in wine and are open to new categories and experiences. These wine will be sold a hip restaurants as well as in store chains such as whole foods.
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Alimentos y bebidas
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Diseño de inspiración
- Dila - is Georgian for morning
- We want to experiment with the brand name both trying Dilao as one word and Dila-o with a hyphen
-Dilao is the name of a popular sing along song that Georgians would use when they went out early in the morning to work in the field
- We want the main element to be a Sun. Ideally more abstract.
-Since georgia's wine making tradition and this style of wine 8,000 years old it should reflect both an ancient feeling but one that has rebirth or the feeling of a new day.
I am showing you pictures of what a qvevri the large clay jar is as well as what it looks like when the wine is inside with skins which is how the amber wine is made
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