The word 'Vedere' is Italian, and one translation of the word is 'to behold'. The company's tagline is therefore: "Behold my Beauty" and needs to be integrated into the logo.
Target demographic are women with disposable income, age 28-60, who are style conscious, are frequent customers in salons, med spas. Women who want to be seen by not only men, but other women and accessorize to achieve that goal.
Deliverable needs to reflect and capture this concept, and which will be distinctive and will ultimately build the brand to a range of products in the beauty, cosmetics, and health (nutrition) space. Deliverable also must include full range of graphics and vector files for high resolution printing and integration into websites, television, banners, etc.
Also note: I have another logo design contest here ($495 for winner): http://99designs.com/logo-design/co…omen-76542