VegFund Logo Project Creative Brief
VegFund empowers vegan activists worldwide by funding and supporting outreach activities that inspire people to choose a vegan lifestyle. VegFund’s goal is to support vegan activists in their outreach efforts, and by so doing, spread the message of compassion.
VegFund would like assistance in designing a wordmark/logo. We recently launched our new website (http://www.vegfund.org), and we are now hoping to develop an appealing identity as part of our rebranding efforts. We’ve just started promoting VegFund to more activists via Google AdWords and other outlets, so having a memorable logo will be quite helpful as we grow.
- wordmark containing the word “VegFund”
- optional graphic element
- simple, distinct, memorable, and symbolize our core mission/focus
- modern typeface, consistent with other progressive foundations and non-profits
- easily reproducible across media (print/web/motion/banners/etc.)
- multiple treatments including B&W, reverse and without graphic element
- target activists and AR groups but be appealing to non-veg consumers
- possess unique traits, making it distinguishable from other AR groups
-most likely, we will reject any logos that contain a $ sign