logo for Venus Personnel Services

Venus Personnel Services

VPS - should use client abbreviation in SOME designs options

Situation Analysis:
Based in Philadelphia, PA, Venus Personnel Services (VPS) offers temporary and direct hire staffing services. Since their start in 2012, Venus Personnel has built a strong client base throughout the East coast – primarily in Delaware, New Jersey and Pennsylvania. However, they are also looking at expanding into the Dallas area to service companies in Texas as well. Even though the company is new, the principals have more than 20 years of experience in staffing.
Venus Personnel Services has applied this experience to create a unique and thorough recruiting process that allows them to provide better, more-qualified temporary workers and direct hire candidates.
They are able to help companies address the issues that temporary workers often bring with them – including lack of proper skills, irresponsible employees, absenteeism, tardiness and petty theft – and that affect productivity. Employers save time and money by using Venus Personnel for their staffing needs.
They offer industrial (assembly and general laborers), clerical/administrative, information technology, marketing sales, medical (clinical and administrative) and professional placements in a variety of industries.

Mission Statement:
To support and help all companies with their temporary staffing and direct hiring needs.

Target Audience:
Their target audience is business owners and candidates throughout Pennsylvania and Texas, with a goal of expanding into the central region of the United States.

Other Notes:
Venus refers to the planet. The idea behind naming the company Venus incorporates the idea of infinite and unlimited possibilities.

Venus Personnel Services is often referred to as VPS. Logo options should include versions with just VPS and with the name spelled out in full.

Tone and Feel:
The new Venus Personnel Services logo should present a feeling of stability, consistency, and trustworthiness. The logo style should be simple and professional.