Our existing business, Atlanta Wine School (AWS), http://www.atlantawineschool.com/ provides wine education classes, conducts private events, and takes people to wine country (group travel). AWS will live inside the new Vino Venue, which will be a wine bar & tapas environment, a wine store, and include a cool event facility with open kitchen--which is where AWS classes/events will take place. We want to continue to use our AWS logo (it is 10 years old) but the marquis of the new location will be Vino Venue.
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We think this business is franchisable, thus this logo could be seen one day in many avenues/markets, domestic, even international. Today, this brand will stand for wine retail, wine bar, tapas/cuisine, wine classes, culinary classes, wine dinners, and wine travel. All of these products/services will be available at Vino Venue when it opens in July 2012. ALSO, we think that standard "wine-related" fare like wine glasses, corkscrews, even grape clusters are tired cliches. LASTLY, it is important that Vino Venue works with our existing AWS logo--somehow, someway--as AWS will "live inside" of the Vino Venue location.
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