Fruitspot Trading Co. is a new B2B marketplace (launching early 2016) for commercial buyers and sellers of fresh fruit to find each other and buy/sell commercial quantities of fruit (for import/export). We're basically a matchmaking website, and add a lot more (things like quality checks at the farms, we verify our members to make sure they're reliable and trustworthy, we provide market intelligence on prices, etc.).
Fruitspot makes it easy and simple for commercial buyers of fresh fruit to find available supply, auction, and place orders with a large base of verified farms and distributors.
While our identity should fit and appeal with a somewhat traditional industry, we want to be seen as the future, modern, tech solution. I'd like to explore vintage crates and fruit exporter/importer posters from the 1950's as a potential inspiration.
We have a social purpose as well - We make sure that excess production finds a buyer and does not get wasted. We also help local farms and producers grow and find new markets.