Accrue - means to to increase in amount or value over time.
For example I accue followers on twitter.
Conceptually this has been difficult to illustrate, which is why we use a word mark.
Been playing with the idea of using a stylized needle and gauge to represent performance as the icon, since Accrue is such a difficult concept to show graphically. I attached a very rough sketch of the idea that is way too heavy to consider. I am not suggesting to use this, it is just an idea I had.
We have used the attached wordmark for 5 years and are now having trouble using it in the littel square boxes in social media profiles.
The little Logo50.jpg file is what we've been using for square boxes. It uses our colour and a piece of a graphic element we use with everythting. Diagram is attached.
Our approach has been a poor substitute of a working logo.
The graphic must have a square aspect ratio to work within social media profiles.
http://www.AccrueMarketing.com is our website.
Our company mission is to enable - powerful self-expression and sustainable earnings growth.
"Design Build Grow" is our tag line
Avenir is the font we use for everything.
As you will see, we keep everything simple Burnt Orange, Silver, white and black as our colour palette.
Colours Pantone Solid Process HTML
Metalics Coated C M Y K
Orange 8922C 1525C 1 75 100 8 C54C00
Silver 8402C 423C 21 14 14 38 8E908F
Check out our website and you'll see the identity the logo needs to fit within.
I am open to exploring options centred around the fractional CMO idea as well.
Target Audience are presidents of small & mid-sized businesses, marketing managers and potential staff.