AppyShopper is a next generation direct marketing channel that supports retail shops, restaurants and all business services . Using AppyShopper, Retail outlets can (on a very modest budget) elevate their marketing strategy to a level that they cannot achieve today.
AppyShopper puts the business in complete control of the special offers that they want to push out to their audience and enables the business to promote and react in real-time to daily or hourly trends that may impact them. By using Web, Cellular App and Location Aware technologies, AppyShopper allows the businesses to communicate directly with their customers informing them of offers, events, products or promotions and puts this information directly into the “hands of the customer” in real-time via the AppyShopper App.
For the customer, They can visit the app and enter the town or City that they are visiting and instantly get information on what is on in this City, also they will get details of all the special offers and good value that is available. The Location Aware technology will notify them of offers or products based on location, preferences or loyalty.
For the Business:
AppyShopper enables merchants to effectively communicate offer/promotions to customers in real-time. By giving the business complete control, they can customise a campaign to:
•increases customer traffic during their off-peak hours
•communicate with customers based on location, preferences or loyalty
•optimize busy periods
•reduce wastage by communicating offers of unsold perishable inventory
•drive repeat business through loyalty and communication with their customers
•cross-market with complementary businesses
•merchant can offer incentives to loyal/frequent customers
AppyShopper enables merchants to understand, anticipate and influence consumer behaviour so that they can maximise yield or profits from a fixed or perishable resource.
For the Customer:
AppyShopper allows customers to:
•search for real-time offers/promotions based on venue type, location, distance from the customers current location,
•receive offers/incentives based on loyalty/frequency of visits
•to place an order
•circulate offers to their friends through social media
•review and share reviews
•bookmark offers of a certain venue and set up alerts/reminders
At its broadest level ‘appyshopper’ is a direct marketing channel that actively supports retail outlets, restaurants, bars, café’s, hotels, and wide range of business services within a town/City. We want the brand identity for AppyShopper to be:
- Responsively designed so that it is easy to read on smart phones,
tablets and all mediums on which it may be accessible.
- Have a strong look, tone and feel that we can bring into the design of
a new website. Website design may be offered to the successful
- Have a strong look, tone & feel a
- Young and fun but also a little sophisticated & classy
- Colourful but tasteful
- Simple but not to look like it lacks effort
- Appeal primarily to the 18-30 year old market
- Needs to have a really clear logo and brand identity that is generic
enough to cover the wide range of services that one may shop for (for
e.g. can’t be an image of a shopping bag with a smiley face as that is
too retail focused & too simplistic)
- The App version needs to be really easy to find on your iphone
because of it’s slick identity so factor this into the design of the logo
- Brand needs to have a long life and have the ability to grow other
lines of business for e.g. ‘appydays’ for spa day deals etc!