artpay is a service for dealers of art (esp. galeries), antiques and design (as well as cultural institutions such as theaters and operas), which allows sales of works of art as instalment payments.
Example: A customer wants to buy a picture in a gallery and wants not to pay immediately. In order to realize the sale, the gallery can offer the customer instalment payments. The settlement of the sale (check the client's creditworthiness, financing and management) takes artpay (mainly online) for the gallery owner who receives immediately the purchase price for the artwork from artpay. The customer pays his rates to artpay step by step.
Target group (key customers) of artpay are mostly traders of art objects (see above), e.g. gallery owners.
On the other hand artpay should be established as "brand" for the installemts payments for art buyers.
In the design should be noted:
- artpay ist financing
- artpay is esp. in the gallery enviroment
- Age of the target group is 30-50
- Use is online and offline