We make and sell a branded line of backyard bird feeding products to people who love to feed and watch wild birds in their yard. Main products include bird feeders, birdseed, nesting boxes, and accessories. Our target customers tend to be mostly middle aged to older men and women (more heavily women probably). They are more highly educated on average and have a strong interest in nature and the outdoors.
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I want a colorful logo that communicates the beauty and color of wild birds that they will attract when they buy our products. I don't want the logo too busy because I will eventually have it on hats/shirts. A stylized depiction of a bird, birds, or a bird and nesting box/feeder/birdbath are all possibilities. If I were to pick one favorite bird to use, I'd pick an eastern bluebird (see attached photo for example.
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