Here is theblog post that started this company and explains the name "no big deal" (all lower case) - http://mydisruption.wordpress.com/2…-big-deal/. Our belief is that a brand is built from a million "little deals" that make up one "big deal". Those little deals are the many touch points a brand has with a customer every single day...and are often overlooked. So, the company name is a play on words - "customer service is NO BIG DEAL because it's actually a bunch of small little deals".
I have a few ideas of potential logo designs for you to play with, or you can come up with something completely unique. I'm very open to different designs. I really like a design that plays on the big vs. small topic, specifically the notion that a "big deal" is actually made up of many "little deals". My ideas:
- the company name "no big deal" with each letter made up of many little particles (maybe circles?) to signify that big deals are made up of many small little deals
- I wonder if there is a seamless way to integrate a magnifying glass. Maybe it's a magnifying glass with the lens filled with "small deals" text laying next to the company name
- If there is any way to play with the word "big" in the name by integrating the word "small" or "little", I'd be all for it, as long as it looks seamless and interesting
IMPORTANT: please bring your own ideas as well, I'm not married to any of these. I'm open to black and white or different colors.