I am looking for a logo to go along with my recently trademarked business name, BlackRock Outdoors. The existing trademark consists of standard characters without any particular font or style.
BlackRock Outdoors will be a retail store and online retail store featuring outdoor recreational equipment and gear. Equipment ranging from boats, snowmobiles and ATV's to fishing and hunting equipment.
Additionally I envision the BlackRock brand being applied to existing outdoor products as a "BlackRock Edition" that will convey a certain look, image and higher level of quality than the standard product of the same. (Think Eddie Bauer Edition with Ford)
Matte finish, (often in black matte) is going to be incorporated as a trademark look into BlackRock Edition products and I envision this matte finish being incorporated into the logo.
My target audience will be outdoorsmen and women and their families. They will be hunters, fishermen, campers, hikers, boaters, powersports enthusiasts, ect.
The logo should convey an image of strength, quality and reliability. The logo will be used heavily on merchandise and must look good as a vehicle window sticker on the back of a pickup truck as well as wrapped around the side of a can cooler. Much of the initial marketing for BlackRock outdoors will be through these merchandising avenues which means the logo MUST look 'cool' enough to stick on the back of ones truck or t-shirt even if you've never been to BlackRock Outdoors.
I think I like the idea of an emblem the most but am open to any ideas.
Ideally, I'd love to see an emblem logo that somehow incorporates a BlackRock related icon that could be separated from the emblem and used independently for branding on Merchandise.