The pictoral mark (ie: the symbol) needs to be the main focus of the design and become over time more recognizable than the name chepaerthanthesupermarkets.com.
So the logo symbol needs to be strong and portray our USP of being cheaper than the supermarkets on product we sell on line.
The logo MUST be as simple as possible, like Apple, the Nike swish, the McDonalds M and compare the market, with the meerkat it's enduring symbol, which I think are very powerful and people know instantly which brand or company they are referring to.
One idea was to use an image of a Lunaria plant, which is called the honesty or money plant. This would represent a key strap line for our website/business of giving the customer a product at the best price (save money) and not over charging them ( honesty)
All logos must have a symbol/image/pictoral mark created to become the main focus of the business.
Willing to consider a comedy angle (a modern take on a 'chick' which is the link for the word cheaper) and any other clever angles you can develop, that might be a play on the word 'cheaper', 'saving money', 'best price'.
Designers, please don't be limited to the ideas presented here, I am looking for your creativity and different angle to come up with a fantastic design for the logo.
Looking forward to receiving your great designs.