Altough the watches in our inventory (sourced globally) will be mostly Swiss quality, they will be "affordable" luxury ie priced between USD 300 and USD 3.000 so as to target a wider middle class market.
So the concept is young, design forward, affordable swiss luxury watches as opposed to traditional, classic, high priced swiss luxury watches for the priviliged few
Watches in the collection can be described as cutting edge design, uber cool, hip, chic, trendy, stylish, avante-garde, and "look at me" type
The target market is upper middle class, well educated and well travelled people who are young at heart and want to reflect their lifestyle via their accessories
Please incorporate the tag line "Wear your lifestyle" as part of the logo as well as" TM"