ClearStone Property Management is a new brand that needs an identity.
What we are looking for:
Clean simple look. We want to come across and trustworthy, professional, simple and easy to work with, stable. We don't want to come across as too corporate or we might look like commercial property management firms. So this would probably mean avoiding fonts with serifs (use a sans serif font and avoid doing all block caps) use proper case.
Property Management is the generic portion of the name and so should be smaller than ClearStone. What is property management? They manage Real Estate (rental homes) acting as the landlord including screening tenants, renting out properties, collecting rent, inspecting the home.
Must be a vector shape that looks good in black and white, in white on color, in color on white.
Must be a monochrome color scheme... Blue is the color we decided on. (It can include greys, black, white)
Symbol/Icon would ideally reinforce the name ClearStone and can include an element related to Property Management (House, house key, etc), a clear stone, or the letters C S in some way... maybe as stones... get creative!
Symbol/Icon portion of logo must not be part of the name so that it can be used independently.
The overall shape of the logo must be wide rather than tall, square, or round.
Things that might be helpful:
A sample example logo: https://www.evernote.com/shard/s268
Search Google Images for Property Management Logo (look at some of the design elements for examples.
Search Google Images for Clear Stone Logo (make sure ours is not too similar to another company with a similar name)