Attached is an early draft of the website design. We like the colors - particularly the play with the soft/light and hard/dark going on. We also like the texture and smoothness portrayed.
Please use colors that will fit well in the design (top left section is for the logo). Logo should also work well in a black/white as it will be used to watermark exclusive videos. Logo will also be used in our media player.
Our demographic is on the hiphop/urban side, so while we have some soft colors with the background colors, we contrast it with harder colors with the top nav (referring to the attached design). We'd like the logo to do something similar.
============= UPDATE ===================
We felt the need to update this brief as it seems it may not have been clear. We are seeing lots of yellow and orange in submissions. The yellow and orange in the mock are in the ads, they are NOT part of the design. Please do NOT use the colors in the 728x90 leaderboard and 300x250 cube ad in the mock! Use the grays, and blues in the actual UI.
Also, we're seeing very generic/mainstream logos. We are looking for something "grittier". This is for a site that will have very underground, urban, hiphop content. The name has "cartel" in it. Perhaps it may help to picture a shadowy mob organization or something vs NBC or Youtube.
Things to keep in mind:
* Not mainstream
* Usable as a watermark
* Use colors from mock, but NOT from the ads shown in the mock