We are looking to market to employer groups with between 25 and 1000 employees, and specifically the HR and Finance professionals within them. These professionals will be looking for strategic benefits solutions with a focus on technology. These employer groups value employee quality, health and retention and are looking for solutions that emphasize this.
We are also looking to project the image of a navigator, helping companies navigate employee health, benefits and regulations related thereto. The image could also be as a guide through extremely treacherous terrain.
* *A version for both white and black background as well as a transparent version will be required.
** final version of the logo will need to be print and web ready in all formats.
This is an example of what we have been using. We are not wed to the font, but we do like the use of primary colors and the circle which signifies a complete, comprehensive approach to employee benefits.
Company name, Tag line, Catch phrase
Comprehensive Benefit Services
The Small Company Benefits Specialists