We need this logo to able to be represented as an icon / tag like twitter, facebook, delicious etc.
It must be clean and simple.
It is important we convey the message of transform your existing business to the cloud and thereby enabling the new channel technology that connects to customer
it needs to be abstract, simple and recognizable i.e. the representation of the business should be easily identified
it needs to be dynamic and the colours bright and memorable.
it needs to make the potential positive and confident
it needs to make us look like an established organisation but still young and hip. i.e. we are like facebook, twitter, etc by association and the logo should convey that i.e. make us credible.
on this site, http://www.hongkiat.com/blog/80-cre…ned-logos/ there are some very intelligent logos i.e. they incorporate the message with the words in a very intelligent way