We are an online fantasy sports (first focus is American Football) website. Our participants try to act as owners and coaches in Fantasy Sports and have to look at the long term approach of fan base, wins, losses, etc...
The key here is to not just be about that specific year's results but on the basis of acting as an owner in sports and trying to manage salaries and payroll and revenue to get your team to win and make money long term.
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We are not 100% on the name so make sure the name in the logo won't cause the logo to change too dramatically.
Our market is 18-35 year old men who are of higher income. They love sports and like statistics because it will be their task to build a long term successful fantasy sports team.
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