This is a relatively straight-forward design contest involving the creation of a written logo that will be used on signage, bags, labels and some other items.
IMPORTANT - We already have a basic structure for this written logo [See the attached file], but we would like to see several variations in terms of different fonts, coloring, capitalization, sizing, etc from designers. Please see the attached file that shows the written structure that we want to build from [Encore Apparel Company]...
To reiterate, please keep the basic layout of the written logo as close as possible to the image we have attached, but feel free to be creative with fonts, colors, sizing, etc...
In terms of what we are looking for:
1) The design should be CLEAR, CRISP, CLEAN and read: Encore Apparel Company [with 'Encore Apparel' positioned above the word 'Company' - similar to the image we have attached].
2) The Encore Apparel Company written logo should include a depiction of a hanging guitar off the P in the word 'Company' (see the attached image...we'd like to mirror this likeness as close as possible).
3) Our current preference is for a two-toned color scheme similar to the Encore Apparel Company file we have attached to this brief. Designers are encouraged to be creative with this guideline in terms of matching colors (we are thinking red/blue, but maybe you feel a different color scheme looks better).
Please keep in mind the goal of this logo is to represent our clothing brand on advertising items like signage, clothing labels and bags. We're looking for a clean, simple written logo that stacks up against other major companies and the written logos they use - Ralph Lauren, Penguin, Lacoste, Vineyard Vines....
We don't want something clip-arty (probably not a word, but you know what I mean) or gimmicky. Our brand is to be an alternative to these well-known, commercial offerings - we need a logo that can compete against them. When designing your logo think about what would be looked upon as simple, easily recognizable, cool and unique. A logo that is versatile enough to be used as a shirt label, on a shopping bag or a company sign.
Our hope is for a written logo that has a simple/classic structure, but has added character (with the color scheme and hanging guitar) since we are a small start-up!
Good luck and thanks in advance for your submissions! If you have any questions, please let us know….