Capri Williams is a manufacturer, importer and designer of fashion jewelry. We have always shipped our goods to companies who have used their own brand name on our goods, but, now it is time for us to launch our own Brand with excitement and power. We have been in business over 20 years and will be launching the "Zoë Lucca" Brand Name. Our goal is to make the Logo, launch the Name Brand Name. It must be Classy & Sophisticated but at the same time we want a very poweful impact.
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Our Audience is two-fold.
Wholesalers- we want to distribute our products and sell to their own customers and...
Buyers of large Department Stores who are looking for the next hot brand name.
Our primary customers are 21-55 years old. They like the "look of real" and also are style driven. They buy the real thing and mix our products in so nobody knows its costume. They buy brands like Juicy, Fossil and Liz Claiborne along with other famous designer brands.
We need a logo that represents Zoë Lucca and has a broad appeal. It will be used on our ring, pendant and earring boxes, so, it must be able to fit in a small space (lid) and we will also use it on our letterhead and hang tags (expanded-full version) This means we will need to have a design that can be modified to fit a small area, yet not lose its powerful punch. We want a Logo that will make people look twice and have to have it. We will need to appeal to all tastes and styles so be creative and have some fun but remember, simple and striking is our goal. We like blacks, grays and whites with a splash of gold but feel free to go out of the box a little to achieve the WOW factor. Colors, if used right can make the Logo even better than the base colors suggested. We are open to everything and if it "Pops" it's the one. Good Luck!
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