This logo will be going on a cardboard sleeve that will house 6 x 330ml or 6 x 500ml bottles of the beverage OR as a shrink sleeve around a 330ml or 500ml bottle.
I'm looking for something which is simple and noticeable without any clutter caused by excess images or background patterning (although patterning that does not clutter the vision is more than welcomed). I'd like the product to stand out on the shelf very visibily and NOT be something people have to go and pick up and examine closely to recognise it.
I want their brain to register: colour, logo style, done. All the little details on most logos and packaging aren't even noticed by customers who've been buying them for years and imo they only add to camoflauge the product into the shelf among all the other products.
The two images containing water droplets and water splashes roughly illustrate a style that can be incorporated as a background, although i'm not sure how much that would clash with the actual logo text. I've considered the idea of water droplets falling in a kind of polka-dot style behind the main logo, with a fruit slice within the actual droplet. E.g. a droplet falling with a sliced open orange framed inside the sphere of water at the base of the droplet.
This could possibly be done as coloured droplets against a white or coloured background, OR as white droplets with coloured fruit inside against a coloured background. It would not neccessarily have to be photographic style of droplets. Cartoonised style droplet are also welcome aslong as it doesn't make it look like a kids product. (the reason i mention that they don't need to be photograph style is because it may look like a sports drink)
Please do not fixate on having to include the water droplet idea. As you can see, it's not on either of the logos i posted up, so it's not neccessarily going to be what i'm looking for. But if you think it could look good then post it up! I've attached a pdf of a very basic representation of this polka-dot water-droplet concept and the word Fiba was not underlined for any particular reason, so don't infer that I want in underlined.
There will be more than one flavour but I'm not sure how you'd incorporate more than one colour into the main design without it looking cluttered or amateur, so i'll probably just use something a smalle splash of colour somewhere on the packaging to denote flavour. (similar to how benecol denote different flavours while sticking with the same blue colouration on their packaging.)
male and female but female probably a bigger audience,
Catering to any location but for people on the move in big cities and eating out in public need to not look like dorks when drinking this (because some will intend to carry this with them to drink before meals) so i want it to look quite fashionable: like coca cola and red bull, not like fanta or robinson's fruit shoots.
Target Audience: Interested in health and feeling cleansed and refreshed.
Ask me any questions you have and I will answer promptly. I want to help you create the best creative work you can do. I'm not trying to examine how well you can guess my intentions!
I intend Fiba to be aimed at the mainstream not at the niche market of health enthusiasts or homeopathic remedy believers so let's make this look ICONIC!!!