Fortune Growers is an agricultural company that grows fruits and vegetables, distributes produce and does logistics to transport their products. The company is multi-national which locations in the US, Mexico and Canada.
The logo needs to represent a global brand that can capture all that they do. It is important to make sure that the logo will fit into an American, Canadian and Mexican culture but not look too much like any one of them but all of them.
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It is important to us to incorporate the initials "TAJ" somewhere in the logo. Either embedded in the logo but discreet or somewhere on the side. This is in memory of a loved one. Just to pay homage but again discreet.
The color palette should represent that of an agricultural company so greens, oranges, yellows, etc. are the typical choices but it would be nice to try to be different. Colors can't be too light so that it can be seen nicely and from afar.
An idea is to really show the "Growth" that is part of the "Growers" name. Perhaps there is a way to show this "Growth" as part of the logo as it related to agriculture and progress.
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