We have attached three things below -a flyer from the project so you can see our general tone and visual identity, as well as two other logos. The Development Corridors Partnership is another one of our projects with quite a lot of text, and TRASE is a similar project that might be good inspiration.
Please avoid reds, or any colours that are too reminiscent of a particular country's flag.
Key words for us are: environmental and social sustainability, evidence, research, collaboration, reliability.
The logo should be neutral, it needs to not be off-putting to any particular country or group – businesses, political groups, and interest groups should all be interested in hearing what we have to say as we produce evidence that can help everyone collaborate better towards shifting to more sustainable practices.
A simple logo is preferrable, so that it can be used small and large in many different contexts.
An indication of global trade movement would be nice to have represented in the logo.
We do not want to single out any particular traded commodity. It should represent global trade as a whole.
The logo should not portray trade in a positive or negative light. It should be neutral.