The tag line is "The Future of Strategy Consulting" - our future clients will be investment firms and strategy departments of Fortune 500 companies. We provide consulting services similar to McKinsey or Bain
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On the website and on a business card - we would have the logo with a tagline so it would look like:
Global Frontier Partners
The Future of Strategy Consulting
However the logo should also work without the tagline at the bottom of presentation decks
We will be competing against other strategy consulting companies like McKinsey, Bain, and Boston Consulting Group (or BCG).
The target audience, i.e. clients, will be people who work in investment firms and strategy groups of Fortune 500 companies. Most of them will have MBA's from top business schools. While a conservative audience, they are also people who are looking for the next great trend or idea to invest in or that will improve the performance of their business.
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