GuiaBolso.com has the mission of improving people’s economic well-being via tailored online financial counseling. We'll help people navigate through their personal finances and make better financial decisions.
What's the translation of the name?
"Guia” = “Guide”
"Bolso” = “Pocket” or "Pocket book"
So the name tries to play with the notion of the site guiding someone's pocket. An illustration that plays with that meaning would be awesome.
Also, some interesting elements to play with:
- Guide concept: arrows, compass, bar chart, glasses, guide dog (German Shepard or Saint Bernard with the barrel)
- Serenity: someone by the beach, people happy, someone resting
- Safety: safe, vault
We'll target Brazilian middle class, which is still under-educated and not sophisticated. Because of that, we want something very simple, cool and uncomplicated. We would also like to avoid having a logo that looks like a bank.