I'm launching High-Tech Green as an internet retail business to help people make their use of technology more sustainable.
The site will use the latest web technology to help customers evaluate and select technology that will reduce their environmental footprint.
Criteria will include the energy usage of the technology as well as its long-term environmental impact including but not limited to the technology's suitability for recycling.
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I'm looking to fill a niche market that I have found myself occupying. When I've tried to make sustainable choices in my own use of technology, I've had difficulty finding a single resource for information and to purchase the products. I want to first make it easier for people to evaluate and choose between lighting technologies, consumer electronics, computers, and others. To extend the High-Tech theme, I'm also planning to use the technology of the internet to help people "green" lower-tech aspects of their lives (e.g. use the internet to help people find environmentally friendly alternatives to everyday products).
My target audience are geeks and technologists who would also consider themselves environmentalists. This audience believes that technology brings value to our lives, but feels that their decisions must always consider the environmental impact of the technology they choose.
I envision green as the primary color paired with a color or colors that would evoke the "tech" in High-Tech Green. It is most important that the design display well on a computer screen. Other colors that evoke a respect for nature are also acceptable.
I hope to make the site as much informational as commercial.
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