I want someone in human resources to see this logo and think, "HirePayoff™ will allow me to build an absolutely killer team."
HirePayoff™ is an assessment tool (test) that is used to evaluate and screen candidates for employment. The tool tests candidates’ skills and workplace personality in order to predict which candidates are best qualified, most likely to meet the employer’s expectations, and most likely to stay on the job, rather than turn over in a short period of time.
The name HirePayoff™ is used to underscore the idea that hiring the right people produces a real (higher) financial payoff to the employer, than if the employer hires people without such assessment. The best explanation of this concept can be found at the website created by the business’s owner – http://www.million-dollarhire.com
We seek a logo that can be used for the website being created to advertise HirePayoff™, and that can be placed on the various test report forms, marketing materials, presentations, etc. that will be used in sales and marketing. The logo should capture the concept that hiring better people will produce a financial return for the employer, and should roll together the concepts of top talent, great job performance, and financial payoff to the employer who uses it.