Boutique retailer selling high-end, timeless children's furniture and toys. The majority of our range is wooden, and we would like the logo to reflect stylish yet cute and fun products. We are targetting the gift market for children aged 0-5, so the logo has to appeal to kids and parents.
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Huggy is my son, who has road-tested the products, hence the name. We are mainly targetting parents/grandparents/aunties etc who want to buy a special 'milestone' gift such as new baby/christening/first birthday. The products are more expensive than your run-of-the-mill kids furniture and toys, but they are very high quality, durable, can all be personalised and will be something to display in a front room and not hide away in the playroom. So we want to catch the eye of people who like to spend a bit more to get something unique and special.
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