we are a multi state personal lines insurance brokerage (home, auto, life) who will be marketing via direct mail and online. We are essentially like Geico, only we offer a wide range of carriers with one point of contact so you don't have to call multiple agents or go to multiple websites to get quotes.
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we are trying to convey a company that focuses on ease of doing business in a modern world. Our target audience is going to be between 22-50 years old and typically college educated. We offer a greater variety of products than the current set of companies who market heavily (geico, state farm, allstate, liberty) so the client is not handcuffed by one option. We would like to convey an image that they are not sacrificing quality or paying more for using us despite the fact we are not well known. We also wanted to explore the possibility of a character to represent us as Geico and Aflac have done. Looking for a "fresh" look that will hold up as the business grows (it will be a multistate operation)
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