Style: contemporary with a touch of vintage style, feminine without being girly, simple & stylish.
Colours: Cherry Red must be featured in the logo however it does not need to be the dominant colour. We are open to other secondary colour suggestions however they must compliment the cherry red.
The design should appeal to the modern mum or mum to me. She appreciates quality, style, minimal fuss with a hint of 50's femininity. It should feel calm, clean and attractive to look at.
We also do not want anything to literal.
The design needs to work for homewares, apparel and kids/baby.
The logo should also work (but not primarily be) black & white.
I really like the images on the "courtney approved" blog she is from Australia, i would love my logo to reflect her style.