Please see new edition to the design brief - attached as document 'feedback #2'thank you! :)
Attached is the ideal logo that I would have absolutely loved to have had, it depicts almost everything I love.
Also my name is Jess so I love the crown ontop of the 'J'.
I think that could look amazing also - eg. Perhaps making the majesty in one word with the 'J' being the centrepiece with the crown ontop of the J?
But essentially Majesty is a fun sexy label with a baseline of streetwear stylised garments - placed with high-end quality exclusive items such as blazers, jewellery, shoes etc.
When advertising 'Majesty' however, the garments will be represented as luxury outfits but then will be put against a street-style background eg. graffitied wall (the models will also be of a younger age) to target that demographic and to give a bit of edge.
FONT-WISE: I love either grafitti, the bold, Advertiser writing, cursive but not too intricate
COLOUR-WISE: I love hot pink, gold, black, silver, white, neon lime green, red, yellow or neon orange, metallics eg. gold, silver, gun metal, patent sheens
IMAGE-WISE: I love diamonds, sequens, hearts, skulls, ribbons, zebra or cheetah print, glitter, studs, ostrich feathers, snakes, street & punk elements and tattoos (unsure as to whether to implement all these ideas in the logo - although if this was depicted in a crest - like the image attached, I think it could be incredible, but have no idea how lol). But I still want the logo to stay classy eg. just gold). If that can't be achieved - which is fine, I don't mind just the crown with 'Majesty' written below, then those ideas of the cheekiness and creativity will be demonstrated through the outfits/ photoshoots themselves).
*Originally the brand was going to be a darker punk label - but then I wanted to add couture garments - so the target audiences would clash, * thus the mixbag of ideas. However I think this new balance will work well.
OVERALL: Am trying to convey a completely modern-day pop feminine look (with the pinks, golds, diamonds etc.), with a hint of fun and cheekiness combined with edge & an urban street-wear infulence; but brought together with top quality garments and jewellery to display an elegant and exlusive image.