Mission Market is a convenience store that sells typical convenience items--beer/wine, tobacco, edible and non-edible grocery, packaged beverages, snacks, candy, and a large selection of grab ‘n go sandwiches and salads.
Downtown Fullerton is a vibrant, walk-able district, yet it is starving for more practical retail options. Downtown office workers need quicker meal options. Downtown apartment dwellers often need last-minute items, but have to drive to find them. Local students have all-day cravings that need to be satisfied.
Target Consumer Segments
Fullerton is diverse, with about 50% white, 30% Hispanic, and 15% Asian
1. Fullerton Union High School students
2. Fullerton College students
3. City Pointe residents and guests
4. Central Business District workers
5. Customers of adjacent retail and quick-service restaurant establishments
6. 21-35 year old CSUF and out-of-town nighttime visitors to Fullerton
Mission Market is a convenient, locally owned and operated neighborhood market for Downtown students, residents and workers that is open just for you, with the best selection of grab ‘n go foods in downtown Fullerton.
Great location: next to public parking lot, adjacent business, bus stop, high foot and vehicle traffic
Fullerton, CA: 5 colleges, great nightlife, lots of downtown shopping, strong lunch culture, train depot
Wide variety of products: Typical convenience store items + beer & wine, some international items, pre-packaged grab ‘n go foods (like sandwiches, salads, hummus/veggie dips, etc.)
Friendly service: Smart, friendly employees who treat customers like people; whiteboard for product requests;
Nice place to shop: Clean-store policy; well-designed and laid out
Convenient hours: 7AM-12AM 6 days a week; 12-8PM on Sunday
Services: Redbox; free delivery to City Pointe (apartment complex above) residents; stand-up eating bar;
"Open just for you" tagline implies:
-Radically responsive to consumer needs
Reason to Believe
Great selection of grab ‘n go food items:
-Meet a consumer need (downtown workers looking for quick, healthy, lunch solutions; City Pointe residents looking for quick dinners); currently not met by dozens of sit-down and made-to-order restaurants and cafes in Fullerton CBD)
-Differentiate us from C-store competitors
-Put Mission into the consideration set for adjacent QSR (McDonald’s and Starbucks) customers
-Consistent with promise of a "market"
-Support perception of quality, product selection and convenience
Brand Look & Feel