Provide electric pricing data to utilities and market participants. Utilities want to purchase energy at the lowest prices to sell to end consumers. We are similar to Charles Schwab which provides market data to traders but we deal with electricity data and do not charge a commission rather an access fee.
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this is a new company. Using 3rd party data is unusually in an industry dominated by men, most energy traders are men. the ultimate goal is to make money by buying low. Millions of dollars of electricity are purchased daily. Younger trader have a masters in finance some of olders ones came up through the ranks. There is no nonsense when it comes to money. Think of the movie "Wall street" but toned down.
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