We are a sophisticated take on the American deli located at the Hilton Garden Inn San Diego/Del Mar. We offer a menu of healthy wraps, sandwiches, fresh carved meat, soups, salads and desserts. We are different from other delis in the area because we offer wine by the glass and by the bottle, beer, chocolates from luxury local chocolatier (Chuao Chocolate) complimentary wi-fi and plenty of indoor and outdoor seating.
Our main clientele are employees and business people who work in the neighborhood - mostly tech, government, biomedical and pharmaceutical companies, such as Qualcomm, CareFusion, etc.
Our second level of customers are guests of the hotel and of the hotel next door (Homewood Suites San Diego/Del Mar). These are a mixture of leisure and business travelers. So we are looking for a logo that would appeal to all of these audiences, with it leaning towards the business side (but not be boring).