My company is a Family Office. We manage the wealth of rich families.
Tipos de logo a explorar
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My target audience are rich and conservative people in Brazil. The fact that it is in Brazil means that the logo has to be classical but not too complex as the picture "Classic 1" attached. Maybe a "modern" design of that. All these families whose wealth we manage came from Europe 130 years ago, mainly from Italy, Germany and Spain. The logo has to communicate honesty, security, strength and simplicity.
The logo has to be a new version of "classical" or "old" symbols. Just to give you an example, attached you can find 2 kinds of lions. The first is an old/classical design of this animal and the second is a new design. (Please, don't use lions in my logo!!!! What i would like to show is the difference in complexity between the two of them)
The name of my company (Palas Investimentos) was inspired by the Greek goddess "Palas Atena" who is the goddess of wisdom, justice, strategy and war. Maybe it would be a good idea to put one element related to this goddess in the logo, like the scale.
The colors have to be Black, Gold, Silver, Wine Red and Brown. Maybe you can use only some of these colors and not all...
Picture "Clean": This is an example of clean style i would like. The problem is that the dollar sign is too explicit.
Complex 1: I like these. However the style is too complex and full of frills.
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