PaleoVantage is a Paleo ingredient energy bar. Similar products include Paleonola, Paleo People, Steve's Original Paleo Krunch Bar.
The Paleo diet is often referred to as the Caveman diet focusing on eating food that was available back then - meat, fruits, vegetables, nuts/seeds. You can find more information about the Paleo diet through wikipedia.
The Paleo diet is strongly associated with CrossFit, which is where my idea generated from. CrossFit is an exercise program that is gaining national attention with the CrossFit games recently being hosted on ESPN 2.
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I will be prompt with any questions that you may have.
I want this product focused on health conscious people who have chosen an active lifestyle. Additionally, this is a niche market and I'll seek value from my product versus offering a bargain price. I imagine my target audience will be in their 20's-30's with a college degree.
If appropriate, you can utilize my slogan which is, Primal Nutrition for the Active Lifestyle.
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