Here are some of the slogans/taglines we are contemplating using which will help you give a feel for what we are doing:
1) “Making Regular Oil Change and Maintenance One of Life’s Simple Pleasures”
2) “The Pit Zone. Your Car Will Love That You Stopped By”
“Giving You More Time for YOUR…”Life in the Fast Lane””
3) “Bringing Innovation, Longevity and Convenience to Your Car’s Life and Yours”
The feeling is about making life simple for our customer. We take care of their car while they shop and enjoy, without it taking extra time out of their day. We have a "pit zone" approach where the car stops in the "pits" and is left to get maintained and ready for when the client comes out so that they can get back in "their fast lane" of life.
This feeling we want to be communicated through our logo, while at same time showing that we are professionals (imagine a pit crew) and get the job done right.
Business Image is important to The Pit Zone
- Highly trained and clean looking staff – preferably hot looking staff or owners – hot women in pit gear would be really good
o Preferably we want HOT gals in the full pit stop uniform with a V shirt that just shows a bit of cleavage but not too much to scare away the housewives
o And even better if the business is really going, have a hot guy who services cars when housewives show up
- Slick “pit zone” uniform that matches entire branding
- Cutting edge, cool tools, shiny, brand new
- Expert image, exudes confidence
- Professional and heart felt
- Experience and able to show you how – we’ve been there
- Organized – procedures, how they act, living room in a parking lot
A Pit Zone appearance is what we are looking for. While the pictures provided have red in them they provide some idea. Whatever we have in our logo will become the fit for what goes on:
1 The uniforms - likely coveralls
2. The trailer unit - we will have a 6'x12' trailer unit that will be in parking lots and have the logo and visual look on it
3. The pylons we use will need to stand out and be obvious, likely they will be yellow with dark black letters.