Project Forecast is an online resource for professional project managers and planners seeking duration benchmarks on previously completed construction and infrastructure projects. The intention is to provide them with this historical data in a report form, so they can plan their project based on more realistic data from similar size and type projects. This site will also allow subscribers to add their project’s information into the system to be able to benchmark their project against other projects. Project Forecast may also in the future offer a consultancy and auditing service to businesses to review their plans and determine if they are likely to be completed in the time frame they expect.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
The main demographics of that the business is targeting is professional project managers and planners/schedulers, who are most likely to be male, well educated (possibly with an engineering or construction background).
The logo would therefore need to convey a reliable, interesting, easy to use, professional but not staid and boring, look and feel. It will initially be mainly used online, but will also have an offline application by way of business cards and some print materials.
Possible slogan ideas:
Information to help plan and schedule major construction projects
We have so far set-up a blog we are using as a website and have used a template for the layout, but the colours are similar to what we have in mind- http://projectforecast.wordpress.com/
This might give you a better idea of the type of information we will provide.
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