Company name:- Raydiance
Tagline/slogan: let the real you shine through (to be included in the logo)
This is a stress management consultancy using a combnation of therapy which includes Reiki (energy healing), listening therapy, colour counselling and mentoring.
The treatment is balancing, energising, reviving yet also calming and relaxing and covers work based stress, relational stress and physical stress - anything and everyting basically. The energy is intergral to this teatment so I want to convey that in some way.
It is geared at women only at this stage though I don't want anything flowery or overly feminine. Certainly something along the vintage/retro line would work really well as I'm designing my website along those lines. Quirky and original perhaps? I am known by my art deco inspired house and treatment rooms so possibly an art deco inspired logo?
BUT I am completely open to all ideas.
In terms of colour, I'm drawn to yellow/black as it is the colour of optimism and postivity though orange could also work or a combo of yellow/orange/black. Suns rays in deco style but I really am happy to look at anythng and everything.
I want to move away from the traditional image of Reiki seen on other websites which feature buddha, candles, purple, flowery, spiritual type logos. As this is more about stress management and revival on an emotional, physical, menal and spiritual level, I want it to be more mainstream and recognisable for what it actually does not just how it works.
Target audience: women aged 30+
Aimed initially at women who run their own businesses, high-flyers suffering with career stress, Mum's juggling home, work and family life, divorcees, relationship breakdowns, illness and recovery from or preparation for surgery.
Lifestyle: Stress management/counselling therapy/Reiki healing/mentoring
Targetting: anywhere where women gather e.g. hair salons, beauty salons, gyms, slimming clubs, nurseries, schools as well as those in highly stressful jobs e.g. nurses, teachers, executives
Based in Suffolk, near Cambridge, East Anglia and looking to expand throughout East Anglia.
I will keep in daily contact to feedback on all designs. Thank you to all in advance,