A problem we have with the current logo is people thinking that "Reality Loop" is 2 words when it is in fact supposed to be "Realityloop".
We primarily use blue tones to relate to the Drupal connection, I'm very open to use of other or a change in colours, but would like for the design to work well in black and white, or as a tshirt design.
It would also be nice for the logo to work in updated stickers something like the attached PDF that allow light through where the apple logo is on an Apple laptop, but it's not imperative.
The Realityloop name to me inspires thoughts the cyclic nature of web development work, we're about building strong relationships with our clients, and working continually with them.
The name of the business really came out of me trying to come up with a domain name that wasn't taken already (this was before I started the business) in some ways it's not a good name for the business as it's hard to pronounce as a single word and a lot of people think that it's meant to be two words but we have too much built up reputation to easily change it.
For the logomark a stylised version of the drupalcon (which is related to our main tool of trade Drupal) might work, otherwise I can't really of anything except the obvious things.
See the druplicon at https://www.drupal.org/node/2057767
There is also a drop style symbol that is used for a lot of conferences now, you might be able to do something with that as well: http://sydney2013.drupal.org/sites/ (the outer shape of the drop).
Hidden meaning in the name? Whether projected or by luck I think that there is a connection between the name Realityloop and the cyclic nature of good business, building a connection with clients and getting repeat business
Also the cyclic nature of website development with websites not really being something you build once and let sit.. they are a living breathing thing.
Especially the sites of the types of clients we want, ie. complex in functionality.
The new logo shouldn't look like the old one, we're trying to come up with something that is more inviting/approachable to potential clients, but shows that we have a really strong focus on integrity/quality/attention to detail.
We’re looking for a logomark that would be unique and differentiate us from our competition. It should be something we can use as a part of a T-shirt or a design work on itself. It can be a character or a symbol. We would love to see different variations and will guide you towards the right direction. See the examples of logos in the brief and the company description to give you ideas on what direction to take.
For the font of the company name we want something modern where the O’s of the name are looped to form a loop or an infinity sign.