New logo wanted for Relationship Quotient™ (RQ) logo design

Relationship Quotient™ (RQ) logo design

Optional: Relationship is the Currency of the New Economy

The Relationship Quotient™ (RQ) is a measure of your ability to establish and maintain GENUINE, loving, long-term business connection with others. It’s made up of 5 essential ingredients, which we call the 5 C’s. Each of these components can be represented by the 5 fingers on our hand, so it ends up like this:
Thumb = Contribution
Pointer = Core Values
Middle Finger = Collaboration
Ring Finger = Common Ground
Pinky = Charm

As we continue to shift out of the factory mindset of the Industrial Age and into the transparency of the Information Age, relationships are becoming more and more important. In fact, “Relationship is the Currency of the new Economy.” The more we focus on the quality of the relationship (rather than the immediate transaction), the easier it is to build “business love” with our customers, prospects and referral sources.

When we feel loved, we become raving customers who naturally want to tell others about how awesome you are. And we stay customers for life. Even when you raise your prices. We don’t care -- we know that you take better care of us and we’re not about to start shopping around. This isn’t about price. It’s about value. And the love you bring makes you very valuable.

But building love doesn’t happen overnight. This is a long-term process with long-term results.

I work primarily with business executives, helping them understand how to build and maintain authentic, juicy, loving business relationships so they can attract customers who last for a lifetime and refer new customers like crazy.

Key elements the logo should communicate include:
loyalty, high-value, quality, collaboration, common ground, business relationships, and personalized customer service.

User Experience: Clients/students of The Relationship Quotient experience a shift from the old mindset of scarcity and competition. This is not a traditional, corporate style. Instead, we embrace the power of Collaboration and come from a place of serving others (not selling). We support nontraditional vocabulary not often found in business: Love, Fun, Joy, and tie the profound training back to profitable methods that serve the business for many years to come. Not just about feeling good (although they do!), but also creating significant revenues.

Building Relationships for Fun & Profit.

Designs which use an image, shape or abstract symbol to convey the key elements behind the Relationship Quotient, or designs which envelope “Relationship Quotient™“ in a pictorial element or shape, as well as stylized type/font versions will all be considered.

There is not an established brand presence, therefore we are flexible with color selection used in the logo. The logo must work on both light and dark backgrounds.

The logo must be suitable for display online, in print, on merchandise, on signs, on television or on screen.

The final design should be delivered as a layered EPS file with full color, black & white, transparent background versions. High resolution JPG (on white and black background) and transparent PNG versions should also be delivered

Please note the font used in your design and its licensing information. We may be open to licensing a font, but we need to know up front if this will be necessary and the cost involved.