We provide a software as a service solution to e-commerce sites to let them manage their consumer reviews through a social widget.
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The brand should be clearly identifiable by both the e-commerce sites (B2B, serious brand), and as well to the end users who will browse the site and see "powered by reziew".
Merchants need to COLLECT consumer reviews in order to LISTEN about their products. Users write reviews to share their EXPERIENCE with others. Users read reviews to DECIDE whether or not to buy a product.