River is a civil consultancy firm and also offers project management for a variety of local and water authority projects. Experience in the company was originally water and wastewater engineering, however, the company have performed other work for local authorities that has diversified their business into other areas. This was the prime reason that the company name, although loosely associated with water, did not prevent them from going into other sectors.
My vision for the River logo is that it will be a professional looking name and symbol, however, it needs to be simple so the logo can easily be transferred onto company shirts, hats, etc. It also needs to be balanced so if you can imaging the emblem on the front of a cap it wouldn't look lob sided.
With respect to colours of the logo I would prefer avoiding light colours which will not show when copying documents.
The full company name is River Engineering Pty Ltd, however, my thoughts are to promote the River name only.
The above are my thoughts and are not set in stone. I am not a designer and if you feel there is an opportunity to provide a professional and cool logo but needs to go away from my comments above then please show your ideas. I am very excited to see what can be produced and will review each design with an open mind.